Jelado

Jelado is a Japanese heritage brand founded by Yohei Goto, known for combining vintage American workwear references with Japanese craftsmanship.

The brand draws inspiration from garments of the late 19th and early 20th centuries, including workwear, western clothing and military uniforms. Jelado is particularly recognized for its carefully developed fabrics and detailed reproductions of historic garments.

Collections such as the Native Weave series reference Southwestern blanket textiles and traditional Chimayo patterns, reflecting the brand’s interest in frontier-era clothing.